‘The Garbage Man’ is the latest winning ad from Thai Life Insurance
Get the tissues ready. Inspired by true events this ad will definitely warm your heart and bring a few tears.
Thai Life Insurance consistently comes up with powerful and emotion charged ads which is why they connect with so many people. This ad is no exception. They’ve been building their brand through emotional engagement for 30 years so they know their stuff.
Phawit Chitrakorn, managing director of Thai Life Insurance says “The audience crying isn’t our main objective. However, we want people to appreciate the ‘Value of Life’, which is a core value of the brand. What people should takeaway is that Thai Life Insurance truly and deeply understands the value of life, and this creates opportunities for us.This emotional branding has its advantages. When other businesses decide to create emotional content, it tends to come back and help us as consumers are misled by the branding and assume it’s a Thai Life Insurance ad”.